Michele Baer
President

Michele Baer offers broad-based experience in public relations and integrated marketing programs to her clients.

For the past 12 years, she has provided marketing communications, PR and branding counsel to companies spanning many sectors of the healthcare industry – including over-the-counter and ethical medicines, biotechnology and medical devices, as well as Lipitor, the world’s best-selling pharmaceutical brand. Michele has particular expertise in helping companies market their products to consumers and medical professionals via the development of partnerships with third-party advocacy groups and the media, as well as through the use of relationship marketing, special events and scientific research.

Michele has counseled clients on pre-launch and launch strategies, third-party co-promotions, medical meeting outreach, direct-to-patient and direct-to-professional programs, celebrity campaigns, Internet marketing and issues management.

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